As part of my final module to complete my studies as a Fashion Promotion graduate I decided to brand myself  as Pink Pineapple Social Media. To build my portfolio within this field of work I approached many different local businesses and offered my consultancy services.

 

Vanity Fur are a local canine styling business that was running from a home studio. Upon consultation, Vanity Fur explained their expansion plan to a new premises. During the first consultation the brand laid out a broad brief for PPSM to complete. As part of the collaboration I needed to create an on-brand product line, social media posting schedule and studio quality photography for their customers.

 

All photographs featured in my portfolio as part of the collaboration have been taken by myself. The client primarily operated on Facebook for their branding and communicating with current and new customers. Vanity Fur asked for PPSM to  open an Instagram account and get started. Within one week the account reached 1.2K followers and is rapidly growing still. 

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A major part of the clientele brief was the new product line. As part of the brand's expansion into their new premises meant there was retailing space at the front of the store. I contacted a local successful printing business 'Banter Cards' to see if it would be possible to create a brand collaboration whilst keeping the personalities of both companies. During this design process I decided on two slogans; "I Prefer Dogs To People" and "#CUDDLEMUFFIN". From this a small clothing and stationary line was created. 

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The new social media presence and product line has proven to be a huge success for the brand and allowed them to stand out within the market and further making them highly competitive.